SOMETHING! began with aha moment from an exhausted mother of 3, Shamanth Pereira.
Shamanth fell in love with bamboo while searching for material to make a more sustainable fashion legging. She was keen on using bamboo yarns to make seamless compression leggings but couldn’t make them work - the yarns that met her performance expectations were too costly. Which meant having to nearly double her retail price - that wouldn’t work either. Bamboo for leggings, were out. But now that she knew about bamboo…she couldn’t let it go.
It was while cleaning up episode 145 of her, then 4 year olds, loo roll mishap - he was known for flushing full rolls of toilet paper down the loo! - that she had an aha moment. What about using bamboo as toilet paper?
What she found during her research was staggering. We cut down 27,000 trees each day just to wipe our bums! Also toilet rolls were contributing towards the single-use plastic pollution.
Bamboo was a perfect swap because it is one of the fastest-growing plants. UN has included bamboo as a source to improve forest cover by as much as 10%.
Also swapping single-use plastic for cardboard was a winner!
And BOOM! Something Organic was born.
Shamanth was also inspired by her grandmother's brilliant home and kitchen hacks! It wasn’t until adulthood that Shamanth started appreciating these hacks to elevate her home life and reducing her impact on Mother Earth.
This remains Shamanth’s mission for Something Co we inspire humankind to elevate their daily routine with sustainable essentials that reduce their impact on Mother earth. products that are sustainable. Products that would encourage her customers to buy well (not more). Products that didn’t break the bank and that didn’t compromise her values.